We began with parenting products, an essential category for the well-being of families.
In 2019, we launched our first brand, BeBeBus. In just five years,
BeBeBus has become a renowned brand in China’s nursery product market.
According to Frost & Sullivan, BeBeBus ranked first among the durable nursery product brands for mid-to-high-end consumers in China measured by GMV in 2024, affirming our strong foothold and performance in the market.